About

Hello Mida (HelloMida) is a Singapore-based direct-to-consumer fashion commerce brand offering contemporary womenswear collections (such as its Style Capsule and City Lights collections) and selling across Southeast Asian markets including the Philippines. Leo Capital describes it as a DTC fashion commerce platform. It is backed by investors including Leo Capital, Surge, Peak XV Partners, Antler, KSK Angel Fund and R2 Venture Partners.

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